Wired uses an eclectic mic of typefaces to create their quirky header, including Exchange and Brandon Text.
This is a custom font, tailored specially for the title, but you can steal the look with Monotype Modern.
The New York Times Magazine masthead logo has very recently (February 2015) undergone a subtle transformation, but the gothic roots of its type style remain intact.
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Even if Forbes gets playful with typefaces for subheadings on their iconic covers, the classic masthead still remains intact.
IEEE is the world's largest technical professional organization dedicated to advancing technology for the benefit of humanity.
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